Living Planet Campaign
"Our future lies with our children. A new generation is growing up with different values and ideas from their parents; a generation who are more environmentally sensitive and who understand that we cannot go on consuming and polluting with no thought for tomorrow."
"We are now within 1,000 days of the 21st Century. It's time to change, because time is running out."
Dr. Robin Pellew. Director, WWF-UK June 1997